What Is DMARC?
DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an email security standard that helps protect your domain from email spoofing, phishing attacks, and unauthorized email use.
DMARC works alongside two other email authentication methods:
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SPF (Sender Policy Framework) – Verifies which mail servers are authorized to send email for your domain.
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DKIM (DomainKeys Identified Mail) – Adds a digital signature to outgoing messages to verify they have not been altered.
DMARC tells receiving mail servers what to do when an email fails SPF and/or DKIM authentication checks.
Why Is DMARC Important?
Without DMARC, cybercriminals can attempt to send fraudulent emails that appear to come from your domain.
Benefits of DMARC include:
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Reduces email spoofing and phishing attempts
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Improves email deliverability
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Helps protect your brand reputation
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Provides reports showing how your domain is being used for email
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Increases trust with email providers such as Gmail, Outlook, and Yahoo
How DMARC Works
When an email is sent from your domain:
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The receiving mail server checks SPF and DKIM records.
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The receiving server evaluates the DMARC policy published for your domain.
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Based on your policy, the message is:
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Delivered normally
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Sent to the spam/junk folder
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Rejected entirely
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DMARC Policies Explained
DMARC uses three primary policy settings:
None (Monitoring Mode)
p=none
The receiving server takes no action if authentication fails.
Use this policy when you are first implementing DMARC and want to monitor reports without affecting mail delivery.
Quarantine
p=quarantine
Messages that fail authentication are typically placed in the recipient's spam or junk folder.
Reject
p=reject
Messages that fail authentication are rejected and not delivered.
This provides the highest level of protection once SPF and DKIM are configured correctly.
Enabling DMARC in cPanel
Step 1: Log in to cPanel
Access your cPanel account using the URL provided by your hosting provider.
Step 2: Open Email Deliverability
In the Email section, click Email Deliverability.
Step 3: Review Domain Status
cPanel will check whether SPF, DKIM, and DMARC records are configured correctly.
If DMARC is missing, you may see a warning indicating that your domain lacks a DMARC record.
Step 4: Add a DMARC Record
If your DNS is managed through cPanel, navigate to:
Domains → Zone Editor
Click Manage next to your domain and add a new TXT record.
Example DMARC record:
Name:
_dmarc.example.com
Type:
TXT
Value:
v=DMARC1; p=none;
Replace example.com with your actual domain name.
Common DMARC Records
Monitoring Only
v=DMARC1; p=none;
Send Failed Messages to Spam
v=DMARC1; p=quarantine;
Reject Failed Messages
v=DMARC1; p=reject;
Receive DMARC Reports
v=DMARC1; p=none; rua=mailto:dmarc@example.com;
This sends aggregate DMARC reports to the specified email address.
Verifying Your DMARC Record
After adding the record:
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Allow DNS changes time to propagate.
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Return to Email Deliverability in cPanel.
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Confirm that no DMARC warnings are displayed.
You can also use third-party DMARC lookup tools to verify your record.
Troubleshooting DMARC Issues
Emails Are Being Rejected
This often indicates:
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SPF records are incorrect
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DKIM is not enabled
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Third-party services are sending email without authorization
Review all services that send email on behalf of your domain, including:
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Website contact forms
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Marketing platforms
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CRM systems
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Help desk software
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Mailing list providers
DMARC Record Not Detected
Verify that:
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The record name is
_dmarc.yourdomain.com -
The record type is TXT
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There are no syntax errors
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DNS propagation has completed
Multiple DMARC Records Exist
Only one DMARC TXT record should exist for a domain. Multiple DMARC records can cause validation failures.
Best Practices
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Enable SPF and DKIM before implementing DMARC.
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Start with
p=noneto monitor traffic. -
Review DMARC reports regularly.
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Move to
p=quarantineafter confirming legitimate mail passes authentication. -
Eventually consider
p=rejectfor maximum protection. -
Update SPF records whenever new email services are added.
Conclusion
DMARC is a critical email security technology that helps prevent unauthorized use of your domain. By combining SPF, DKIM, and DMARC, you can improve email deliverability, protect your reputation, and reduce the risk of phishing attacks targeting your customers and users.
Note: If your hosting provider uses cPanel's Email Deliverability feature, SPF and DKIM can often be enabled automatically. DMARC usually requires adding a DNS TXT record manually through the Zone Editor or your DNS provider.